How to Brand Midwifery

by Melissa Garvey, ACNM Writer and EditorThis week I came across an interesting post by Sam Ford about the problem many midwives and their supporters struggle with every day. How do you clearly communicate what a midwife is? It’s a loaded term with all sorts of cultural baggage and preconceptions, which typically triggers associations like home birth and no pain control.Ford’s post didn’t grab my