In their own words from MTV website
"Have a great idea on how to help college students find more money for school? Then enter the Get Schooled: College Affordability Challenge. You could win $10,000 and see your idea funded by MTV and The College Board Advocacy & Policy Center with a development budget of $100,000, to become a part of the national Get Schooled campaign"
http://www.mtv.com/partners/get_schooled/index.jhtml
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